E-commerce has put a major hit on regular store sales. The ability to shop from home 24/7 is incredibly appealing in its convenience. Plenty of brick-and-mortar establishments have rolled with the changes by putting efforts into a solid Web presence, and some companies have done away with walk-in stores altogether. The huge popularity of one-stop shoppes like Amazon with its one-click purchasing program shows how much can be gained by a simple and effective online shopping experience. Now with the surge of online consumer reviews that recommend or pan items, customers can feel even more secure in the buying process. Still, traditional stores are thankfully not dead though in order to survive they must figure out cost-saving measures to try and compete with online competitors, even when the competition is their own Website. Actual physical stores help promote the local economy, give people jobs and help raise property appraisals. Store after store with going out of business signs is not remotely encouraging to would-be investors in the local community. However there are plenty of items that customers prefer to check out-first-hand before purchasing.
Some consumers resistant to change will merely purchase the same or similar frames every time. Yet anyone who has changed their hairstyle or want to go for a different look will most likely prefer to actually try the frames on before committing. There are more than a few online stores offering the best of both worlds by sending customers several frames and allowing them to return unwanted ones. However for customers low on time and simply wanting to be done with it they might order frames locally after trying them on or might still order online after finding the right style locally.
Well tech stuff in general but mobiles are one of those items buyers want to get their hands on. Even those with a fair idea of each model’s size will want to get a feel for each before committing. This is particularly true now that mobiles are becoming larger again. Plus not everyone will be comfortable with smartphones without keyboards, whilst others wouldn’t have it any other way. To truly get a feel for a new phone, most savvy consumers will go into a store before committing. Yet again, once a model is chosen they will then look for the best deal possible which could very well be online.
There are more than a few shoe lovers out there who won’t care at all about comfort, but more still, do. Feet shapes and sizes run the gamut, as do shoe lines. Some shoe companies run narrow, some wide. Some are known for excellent arch support whilst others concern themselves with other features such as waterproofing, rugged tread, etc. Add to that the fact that many people have feet that are two slightly different sizes and one can see why local shoe stores are doing alright. Plus shoes matter, particularly for people who are on their feet all day. Getting a proper fit by a professional is very important, as is a professional’s stance on the right shoe for one’s feet. Fun fashion shoes that will hurt no matter what the size are one thing, but high-quality shoes with support will most likely still be bought locally.
Big items that would incur exorbitant shipping costs are also safer on the local front. That includes beds, automobiles, large furniture, farming equipment, and more. Yes, there are online markets for all of those items, however many consumers prefer to have first-hand knowledge of any larger scale big ticket items before purchasing. Plus the return on any unwanted item could be a nightmare if shipping is required. Some online stores try to lure business away from the locals by offering generous return policies and free or low-cost shipping, though the most general comparison shopping will most likely show that those “free” costs were tacked on somewhere in the purchase.
It’s very interesting watching the play between online and brick-and-mortar stores. What’s even more intriguing is watching how modern shoppers navigate both worlds with ease. Today’s consumer not only pays the bills for both types of retail outlets—they will also determine what tomorrow’s retail experience will be.