Keeping Your Small Business Afloat in 2021

Keeping Your Small Business Afloat in 2021

We all know that the past year has been a rough time for all, but especially for small businesses.

This is a sponsored post written by me on behalf of Premera Blue Cross.


COVID-19 slammed businesses across Washington state without prejudice for industry or size. Some of my favorite restaurants closed permanently because they could not survive the mandated shut down and limited capacities. It is sad times for small businesses, but I feel like we can only go up from here, right?

We took a personal hit at the beginning of all of this because it totally blindsided the tourism industry, which was the industry of the company my husband worked for. We were able to get back on our feet a few months later with his new job, and found healthcare coverage that fit our family’s needs during that time, but what about the small businesses that are struggling? How do you recover from a pandemic and provide the best health plan options for your employees?

Whether you are an entrepreneur with a startup company or a freelancer who does not have any employees, you will need to add health insurance to that long list of “to-dos” you have as a business owner.

Room to Grow with Premera Blue Cross

Did you know?

Group plans tend to be cheaper than individual plans which mean lower premiums.

Businesses can deduct the cost of premiums from their federal business taxes, and some small businesses may qualify for a tax credit.

As an internet marketer and a small shop owner on Etsy, I know how important it is to have affordable, high-quality coverage so that you have that peace of mind if anything were to arise. That is why we like Premera Blue Cross. They truly make a difference for you, your employees, and your bottom line. Life sometimes throws us unexpected curveballs, and we do not always have “work” to do so to speak, so having lower premiums and well-rounded benefits is a must for us to stay afloat.


How to keep your small business afloat in 2021

  • COVID-19 has pushed some businesses to modify their current day-to-day operations and adapt to primarily doing business online. I think this is good in a way because it gives them more opportunities to reach more people. If you are not online, you should be, because now it is absolutely critical, as communicating online has become more important than ever before.

And due to all the changes, small businesses have learned they needed to keep their customers informed more frequently.

Have you noticed local places posting more frequently on social media, letting you know the day-to-day struggles or positive moments? I love to support small businesses because I know how important it is to keep them afloat as they keep our cities economy going, so when they announce that they have been broken into, or someone tried to set their building ablaze, I do my part to not only share the information in the community but also support them in their time of need.

  • Create a website online if you do not already have one or give it a refresh.
  • Sell products or services you offer online through an online store with a shoppable landing page.
  • Use social media & email marketing tools to drive business to your online store or website.
  • Find ways for employees to help from home, whether it is managing your online store/shipping orders/or answering emails.

  • Look at healthcare benefits. With more than 20% of workers saying they would consider changing jobs for better healthcare benefits; this is a key area to look at boosting.
  • And finally, check out Premera’s latest white paper about Post-Pandemic Business Resilience to learn how Premera Blue Cross business solutions can make a difference for not only you but your employees as well.


This is a sponsored post written by me on behalf of Premera Blue Cross.



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