Around March, my Etsy shop finally decided to take off and I currently have 90 sales under my belt. Now I know to the big Etsy sellers, my measly 90 sales over at my Mean Muggin It is nothing, but to me, it’s a huge milestone.
I’ve worked my butt off trying to fix my listing titles, tags, descriptions, SEO, etc. Basically, it’s like another blog and requires constant effort.
Most people think you just list a few things on Etsy and you’ll get sales; Wrong!
Things I’ve learned about the algorithm of Etsy
- Titles need to be filled to the max with keywords of your item. I separate them with a backslash or a comma, then paste them into the tag section. You need to use up all 13 tags.
- Keywords and tags also need to be more than one word. Be descriptive. Think of what you’d be searching for to find your item.
- Your keywords also need to be implemented into your description. The part where you describe the process and detailing of your item.
It also helps to have clear photos that stand out and catch the eye. I am still working on this part since it’s hard to do great pics in Sunlight and/or inside the house. I am contemplating on building a light box or even purchasing a cheapo one from Amazon to use with both my phone and DSLR camera in hopes that it will make my photos more enticing and in turn generate more sales.
Having your item staged with something next to it to give a size comparison is also good. Shows the buyer just how big your item is comparatively.
I have heard that filling out your profile and policies 100% leads to more views. Regardless of views, you’ll want to do this so you are backed by your shop policies if something were to go awry.
You’ll want to build a social media following specifically for your Etsy business. I mainly like Instagram as I get way more interaction there than on Facebook. Probably because the Facebook pages only show to a small percentage of your followers. Don’t sign up for the business Instagram account. They could eventually show you to less and fewer people like Facebook since they were bought out by Facebook.
Establish a following on whatever social media sites you prefer, I recommend Instagram and Pinterest, and to use relative hashtags for your product and watch the likes, comments and follows come in. (Especially on Instagram and Pinterest)
Introduce new products on social media first that way you get them interested enough, they’ll be waiting for you to list it on Etsy. Announce sales with coupon codes, flash sales, giveaways, whatever to get a little online traffic.
Click on the relative hashtags that you’ve used in your posts and go heart a few of the people’s photos who have used the same hashtag. It gets them over to your profile and can lead to a possible sale. For instance, I use the hashtag #idrinkandiknowthings from #gameofthrones since I have made a mug and tumbler with that quote. Then I go heart peoples public posts.
It’s my number 1 seller so far!
There are plenty more tips, so maybe I’ll do a second edition post as I learn more tricks of the trade.
Do you have any tips or suggestions for Etsy sellers whether you’re a buyer or a seller?
A photo of one of my products on Etsy; the simplistic wedding ring dish with initials.